About Paige

Founder. Wanderer. Delegator. Mom.
Hi, I'm Paige. Co-Founder, CEO, and Chairman of the Board at Base, a company I started more than a decade ago to solve a problem I was experiencing every day: trying to do it all as a founder, while secretly struggling to stay above water.
Since then, I’ve built a remote-first company that pairs fractional executive assistants with high-growth leaders and backs them with smart tech. I’ve raised venture capital, navigated M&A, and led a team through major transitions while raising three boys and moving our family from the U.S. to Spain.
Through it all, I’ve become obsessed with sustainable leadership. With designing systems that help us lead better, think more clearly, and live fuller lives - not just cross more off a to-do list. I believe delegation is not just a skill, it’s a mindset. One that can change the way you lead, scale, and show up in your business and life.
Today, I speak, write, and advise on delegation, startup leadership, founder identity, and building organizations that work for real people.
"Paige is a rare leader who brings both sharp business instincts and deep personal insight to everything she builds. Seeing how she has grown Base into a profitable company, while never losing sight of the human side of work, is like a masterclass for me in purpose-driven leadership. In particular, her commitment to lifting up women executives with her business and personal efforts, is deeply inspiring. She sets the bar for what it means to be both a powerhouse founder and a grounded, thoughtful human."
About Base
Led by CEO, Co-Founder, and Chairman of the Board, Paige McPheely, Base is the modern solution for Executive Assistants, unlocking the potential this role has to offer in modern workplaces and redefining how companies embrace assistants into the fabric of their culture. For assistants, Base’s all-in-one platform and career services equip EAs with the tools, training, and support they need to be more efficient in their roles and lead impactful careers. For the world’s leaders, Base’s flexible service options match Executives with high-impact assistants that meet their unique business needs. Companies such as Intuit, Terminus, Loom, Teach for America, and Indeed choose Base as the only full stack Executive Assistant solution.
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"It has been inspiring over the last 8 years to watch Paige remain so committed to the unforgiving, slow progress of building a world-class company. As an entrepreneur myself, I am aware of how difficult it is to build a culture in which the entire team not only shares your mission but can steward it with the clarity and simplicity of a Founder.
Paige has a gift to not only attract talent but to empower them in a way where they own the message and, in turn, part of the culture, which leads to an amazing catalyst for growth. She's a badass in doing this work while raising three kids and ensuring her team feels energized by being a part of the business. Her team members use words like privilege and honor to work with her. I can think of no better barometer of a culture and team."